Saudi Culture & Brand Strategy Lead at dentsu

المنصب Saudi Culture & Brand Strategy Lead
نُشر في 27 May 2026
انتهت الصلاحية 26 Jun 2026
الشركة dentsu
الموقع Riyadh | SA
نوع الوظيفة Full Time

الوصف الوظيفي:

أحدث معلومات الوظائف من dentsu لمنصب Saudi Culture & Brand Strategy Lead. If the Saudi Culture & Brand Strategy Lead الشاغرة في Riyadh تتوافق مع مؤهلاتك، يرجى تقديم أحدث طلب أو سيرة ذاتية مباشرة من خلال بوابة وظائف Jobkos المحدثة.

يرجى ملاحظة أن التقديم على وظيفة قد لا يكون سهلاً دائماً، حيث يجب على المرشحين الجدد استيفاء مؤهلات ومتطلبات معينة تحددها الشركة. نأمل أن تكون الفرصة المهنية في dentsu لمنصب Saudi Culture & Brand Strategy Lead أدناه تتوافق مع مؤهلاتك.

The purpose of this role is to work with strategy lead to craft strategic outputs including creative briefs, research reports and analyses, selling narratives, strategic POVS and go-to market plans.

We are looking for a Senior Strategist with a deep understanding of Saudi culture, consumer behavior, and the evolving social landscape of the Kingdom. This role goes beyond writing presentations and research decks — you will help shape brand المنصبing, campaign platforms, and creative opportunities grounded in real cultural insight. You should understand how Saudis think, communicate, consume, and engage across generations and regions. From luxury and entertainment to government, youth culture, and technology, you will help ensure the work is strategically sharp and culturally authentic. AI tools are part of your strategic process, helping you synthesize information faster, identify patterns, and explore emerging behaviors and trends.

Key Responsibilities
  • Cultural & Brand Strategy
  • Develop strategic frameworks and communication platforms for brands operating across المملكة العربية السعودية and the GCC
  • Translate consumer insight and cultural understanding into actionable creative opportunities
  • Lead audience research, trend analysis, and competitive audits
  • Identify shifts in Saudi culture, entertainment, social behavior, and digital consumption patterns
  • Build strategic narratives that inspire creative teams and clients alike
  • Work closely with Creative Directors, Art Directors, Designers, and Copywriters throughout campaign development
  • Help shape campaign territories, messaging platforms, and brand storytelling
  • Ensure all work is culturally grounded and relevant to Saudi audiences
  • Contribute to pitches, workshops, and client-facing strategic presentations
  • Use AI and LLM tools to accelerate research, synthesize market data, and explore behavioral patterns
  • Leverage AI tools for trend forecasting, cultural mapping, and strategic exploration
  • Integrate emerging technologies into planning and strategy workflows where relevant
  • Stay informed on AI’s impact on marketing, culture, and communication behavior
  • Present strategic thinking confidently to senior stakeholders and clients
  • Mentor junior strategists and planners within the team
  • Turn complex information into clear, inspiring, and actionable insights
  • Maintain strategic rigor while moving at the speed required by modern agency environments
Software & Tools
  • Keynote / PowerPoint / Google Slides
  • Google Workspace / Microsoft Office
AI Tools
  • ChatGPT / Claude or similar LLM platforms
  • Familiarity with AI-assisted research and synthesis tools
Experience Profile
  • 7–10 years of strategy or planning experience within an agency or consultancy environment
  • Strong experience working on Saudi-based brands and campaigns
  • Deep understanding of Saudi culture, social behavior, and consumer trends
  • Experience across brand, digital, social, and integrated communications
  • Arabic speaking is highly preferred
Personality & Mindset
  • Naturally curious about culture, people, and behavioral shifts
  • Strong strategic thinker with clear storytelling ability
  • Confident presenting to senior clients and leadership teams
  • Collaborative and proactive under pressure
  • Deeply connected to Saudi culture, with strong awareness of regional nuances and sensitivities

الموقع: Riyadh

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

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معلومات الوظيفة:

  • الشركة: dentsu
  • المنصب: Saudi Culture & Brand Strategy Lead
  • مكان العمل: Riyadh
  • الدولة: SA

كيفية تقديم الطلب:

بعد قراءة وفهم المعايير ومتطلبات الحد الأدنى من المؤهلات الموضحة في معلومات الوظيفة Saudi Culture & Brand Strategy Lead at the office Riyadh أعلاه، أكمل فوراً ملفات طلب الوظيفة مثل خطاب التقديم، السيرة الذاتية، نسخة من الشهادة الجامعية، كشف الدرجات، والملاحق الأخرى كما هو موضح أعلاه. أرسلها عبر رابط الصفحة التالية أدناه.

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