Cluster Marketing Manager

Cluster Marketing Manager

A Cluster Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the cluster. The role will be responsible for leading the clusters marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.

What will I be doing?

As Cluster Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
• Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Develop and manage all social media activity for the cluster and support departmental initiatives
• Recognise and execute opportunities for the loyalty program HHonors as well as other incentive programmes at cluster level, and manage all cluster CRM and database requirements
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

• Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
• Manage execution of marketing projects in line with resources and budget objectives
• Be the marketing representative in the cluster during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
• Ensure full brand compliance across all marketing initiatives at cluster level
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
• Conduct regular cluster marketing audits to meet Centre of Excellence audit requirements
• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows
• Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximised and communicated across organisation
• Respond quickly and efficiently to all internal and external requests
• Understand and champion Hiltons core values

Developing Talent

• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines
• Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development
• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

Building Relationships

• Establish excellent open communication with all operational teams, i. e. GM, DBD, F&B and other department heads throughout the region
• Develop and maintain good working relationships with various levels of Hiltons personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing
• Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do and customer focused attitude, providing peer support, cross-functional and across regions

What are we looking for?

A Cluster Marketing Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• College degree in Marketing or Hotel Management
• Experience of working in a similar marketing position in the hospitality sector
• Experience of managing and motivating a team along with evidence of driving successful team results
• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
• Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
• Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
• Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
• Demonstrated ability to interact effectively with various levels of management
• Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.
• Communicate key information effectively to all levels of management using a variety of communication tools
• Proficiency in Microsoft Office applications, budget management, project and time management
• Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions
• Ability to influence others in key situations whilst maintaining positive relationships
• Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
• Execute calculated risks and pre-determine successful outcome
• Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
• An accomplished leader offering excellent judgement, time management and decision making skills
• Professional approach, clean and well groomed at all times
• Friendly demeanour, positive and enthusiastic with a motivational attitude
• Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed
• Honesty, integrity and a passion for hard work
• Creatively minded and has a thirst to work in marketing for the hospitality industry
• Demonstrated self-starter with excellent attention to detail
• High energy and the ability to motivate and manage a team - leading by example
• Resourcefulness, customer focused and results oriented
• Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
• Good understanding of Hilton, its core values and management structure

It will be advantageous in this position if you demonstrate the following capabilities and advantages:

• Masters degree in Business or Marketing
• Previous experience of working in a marketing role in the hotel industry for a global leader
• Qualifications in Project and Time Management
• Able to speak further key business languages

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!