Food Service Channel Head

Upfield | Jeddah | SA

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This role will report directly to the Head of Sales MENA and have regular exposure to the senior management team, it is therefore critical you can communicate…...

Turning Taste into Triumph: Leading Food Service Sales to Savory Success!


Location: Jeddah, Saudi Arabia


About the position

We have an excellent opportunity available for an experienced Food Service Channel Head to make a difference at Upfield in the strategically important market of Saudi Arabia. This Country is the priority market for Upfield in the region and is primed for market leadership.

The role encompasses managing the distributor relationship and sales team effectively to deliver the sales targets set. The responsibility is broad as you will be required to manage multiple key account relationships within the channel to further develop our brands. This role will report directly to the Head of Sales MENA and have regular exposure to the senior management team, it is therefore critical you can communicate effectively, be confident and own your business performance. There will be 3 direct reports reporting to this position so experience in managing teams across the country will be critical.

We have an excellent opportunity available for an experienced Food Service Channel Head to make a difference at Upfield in the strategically important market of Saudi Arabia. This Country is the priority market for Upfield in the region and is primed for market leadership.

The role encompasses managing the distributor relationship and sales team effectively to deliver the sales targets set. The responsibility is broad as you will be required to manage multiple key account relationships within the channel to further develop our brands. This role will report directly to the Head of Sales MENA and have regular exposure to the senior management team, it is therefore critical you can communicate effectively, be confident, and own your business performance. There will be 3 direct reports reporting to this position so experience in managing teams across the country will be critical.


So what does it take to be successful in this role?

  • Overall Responsibility: Directly oversee the profit and loss (P&L) statement for Upfields Food Service sales in Saudi Arabia, ensuring profitability.

  • Team Management: Lead and manage a team of Food Service Sales Managers, coordinating sales strategies and activities.

  • Channel Management and Expansion: Supervise all Food Service channels (Horeca, Wholesale, E-commerce), utilizing distributor sales teams for sales growth and expansion.

  • Strategic Initiatives: Drive strategic initiatives such as new product launches, key account management, and sales strategy implementation to meet targets.

  • Performance Evaluation and Optimization: Regularly review sales performance, forecast accurately, and manage trade spending efficiently while maintaining strong relationships with customers and supply chain partners.


Whats next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.


"The deadline to apply for this position is 18th May24. The first stage of the process will be a Video interview with our Talent Acquisition Specialist Kishore Reddy on the 30th of April24. The first interview with the Hiring manager will take place on the 10th May24. The Final Interview will be within 3 days thereafter"


Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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Information :

  • Company : Upfield
  • Position : Food Service Channel Head
  • Location : Jeddah
  • Country : SA

How to Submit an Application:

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Post Date : 18-04-2024